Part Bank. Part Café.
Summer, served with a side of surprise.
(Client)
Capital One
(Service)
Creative Direction, Cocept Development, Environmental Design, Experiential Strategy
Part bank.
Part summer escape.
Capital One Cafés already blur the line between banking and coffee culture. I wanted to push that tension even further.
The idea started with a simple visual:
what if the vault became the summer escape?
Not metaphorically.
Literally.
The project reimagined familiar banking elements through the lens of summer leisure. Vaults became cabanas. ATM moments turned playful. The café shifted from transactional space to somewhere people actually wanted to linger.
The goal wasn’t just to decorate the café for summer.
It was to temporarily change the feeling of being there.
Everything was designed to feel bright, playful, and just self-aware enough to work without losing the Capital One DNA underneath it.
Because honestly,
a bank probably shouldn’t feel this relaxing.
That’s what made it interesting.
The best brand experiences change how a place feels.
Not through giant gestures. Through perspective. This project took familiar banking elements and reframed them into something lighter, warmer, and unexpectedly human. Because sometimes all it takes is seeing something familiar in a completely different way.
Part Bank. Part Café.
Summer, served with a side of surprise.
(Client)
Capital One
(Service)
Creative Direction, Cocept Development, Environmental Design, Experiential Strategy
Part bank.
Part summer escape.
Capital One Cafés already blur the line between banking and coffee culture. I wanted to push that tension even further.
The idea started with a simple visual:
what if the vault became the summer escape?
Not metaphorically.
Literally.
The project reimagined familiar banking elements through the lens of summer leisure. Vaults became cabanas. ATM moments turned playful. The café shifted from transactional space to somewhere people actually wanted to linger.
The goal wasn’t just to decorate the café for summer.
It was to temporarily change the feeling of being there.
Everything was designed to feel bright, playful, and just self-aware enough to work without losing the Capital One DNA underneath it.
Because honestly,
a bank probably shouldn’t feel this relaxing.
That’s what made it interesting.
The best brand experiences change how a place feels.
Not through giant gestures. Through perspective. This project took familiar banking elements and reframed them into something lighter, warmer, and unexpectedly human. Because sometimes all it takes is seeing something familiar in a completely different way.
Part Bank. Part Café.
Summer, served with a side of surprise.
(Client)
Capital One
(Service)
Creative Direction, Cocept Development, Environmental Design, Experiential Strategy
Part bank.
Part summer escape.
Capital One Cafés already blur the line between banking and coffee culture. I wanted to push that tension even further.
The idea started with a simple visual:
what if the vault became the summer escape?
Not metaphorically.
Literally.
The project reimagined familiar banking elements through the lens of summer leisure. Vaults became cabanas. ATM moments turned playful. The café shifted from transactional space to somewhere people actually wanted to linger.
The goal wasn’t just to decorate the café for summer.
It was to temporarily change the feeling of being there.
Everything was designed to feel bright, playful, and just self-aware enough to work without losing the Capital One DNA underneath it.
Because honestly,
a bank probably shouldn’t feel this relaxing.
That’s what made it interesting.
The best brand experiences change how a place feels.
Not through giant gestures. Through perspective. This project took familiar banking elements and reframed them into something lighter, warmer, and unexpectedly human. Because sometimes all it takes is seeing something familiar in a completely different way.
Part Bank. Part Café.
Summer, served with a side of surprise.
(Client)
Capital One
(Service)
Creative Direction, Cocept Development, Environmental Design, Experiential Strategy
Part bank.
Part summer escape.
Capital One Cafés already blur the line between banking and coffee culture. I wanted to push that tension even further.
The idea started with a simple visual:
what if the vault became the summer escape?
Not metaphorically.
Literally.
The project reimagined familiar banking elements through the lens of summer leisure. Vaults became cabanas. ATM moments turned playful. The café shifted from transactional space to somewhere people actually wanted to linger.
The goal wasn’t just to decorate the café for summer.
It was to temporarily change the feeling of being there.
Everything was designed to feel bright, playful, and just self-aware enough to work without losing the Capital One DNA underneath it.
Because honestly,
a bank probably shouldn’t feel this relaxing.
That’s what made it interesting.
The best brand experiences change how a place feels.
Not through giant gestures. Through perspective. This project took familiar banking elements and reframed them into something lighter, warmer, and unexpectedly human. Because sometimes all it takes is seeing something familiar in a completely different way.