Part Bank. Part Café.
Summer, served with a side of surprise.
(Client)
Capital One
(Service)
Creative Direction, Cocept Development, Environmental Design, Experiential Strategy
A mood board
and then some.
Capital One Cafés blur the line between banking and coffee culture. That fusion became the foundation of this concept—developed to inspire an external agency’s summer campaign.
For Capital One’s summer campaign, the goal was to bring that dual identity into a single world. It needed to feel playful, immersive, and full of joy. Not just branded décor, but a sensory shift. Something that would surprise people, make them smile, and stick with them.
One visual kept looping in my head: Scrooge McDuck from Ducktales diving headfirst into his vault of gold coins. The theme song. The pure joy of it. That grumpy old duck, giggling and flailing around in piles of money like it was the best day of his life.
That image became the spark. But instead of leaning into the capitalistic side of it, I stripped it back. What if the vault was reimagined as a summer escape? Still nostalgic. Still iconic. But flipped into something joyful, human, and lighthearted.
I developed multiple concept directions for each major touchpoint in the space, from analog interactions to digital moments. Every idea was rooted in the same world, visually connected and designed to create a sense of joy, play, and surprise.
The intent was to fully transform the café into an immersive brand experience. Each execution invited customers to engage, learn, smile, and walk away with something memorable. It was about creating a space that felt cohesive, expressive, and uniquely Capital One. All while giving the agency a strong foundation to build from.
Part Bank. Part Café.
Summer, served with a side of surprise.
(Client)
Capital One
(Service)
Creative Direction, Cocept Development, Environmental Design, Experiential Strategy
A mood board
and then some.
Capital One Cafés blur the line between banking and coffee culture. That fusion became the foundation of this concept—developed to inspire an external agency’s summer campaign.
For Capital One’s summer campaign, the goal was to bring that dual identity into a single world. It needed to feel playful, immersive, and full of joy. Not just branded décor, but a sensory shift. Something that would surprise people, make them smile, and stick with them.
One visual kept looping in my head: Scrooge McDuck from Ducktales diving headfirst into his vault of gold coins. The theme song. The pure joy of it. That grumpy old duck, giggling and flailing around in piles of money like it was the best day of his life.
That image became the spark. But instead of leaning into the capitalistic side of it, I stripped it back. What if the vault was reimagined as a summer escape? Still nostalgic. Still iconic. But flipped into something joyful, human, and lighthearted.
I developed multiple concept directions for each major touchpoint in the space, from analog interactions to digital moments. Every idea was rooted in the same world, visually connected and designed to create a sense of joy, play, and surprise.
The intent was to fully transform the café into an immersive brand experience. Each execution invited customers to engage, learn, smile, and walk away with something memorable. It was about creating a space that felt cohesive, expressive, and uniquely Capital One. All while giving the agency a strong foundation to build from.
Part Bank. Part Café.
Summer, served with a side of surprise.
(Client)
Capital One
(Service)
Creative Direction, Cocept Development, Environmental Design, Experiential Strategy
A mood board
and then some.
Capital One Cafés blur the line between banking and coffee culture. That fusion became the foundation of this concept—developed to inspire an external agency’s summer campaign.
For Capital One’s summer campaign, the goal was to bring that dual identity into a single world. It needed to feel playful, immersive, and full of joy. Not just branded décor, but a sensory shift. Something that would surprise people, make them smile, and stick with them.
One visual kept looping in my head: Scrooge McDuck from Ducktales diving headfirst into his vault of gold coins. The theme song. The pure joy of it. That grumpy old duck, giggling and flailing around in piles of money like it was the best day of his life.
That image became the spark. But instead of leaning into the capitalistic side of it, I stripped it back. What if the vault was reimagined as a summer escape? Still nostalgic. Still iconic. But flipped into something joyful, human, and lighthearted.
I developed multiple concept directions for each major touchpoint in the space, from analog interactions to digital moments. Every idea was rooted in the same world, visually connected and designed to create a sense of joy, play, and surprise.
The intent was to fully transform the café into an immersive brand experience. Each execution invited customers to engage, learn, smile, and walk away with something memorable. It was about creating a space that felt cohesive, expressive, and uniquely Capital One. All while giving the agency a strong foundation to build from.
Part Bank. Part Café.
Summer, served with a side of surprise.
(Client)
Capital One
(Service)
Creative Direction, Cocept Development, Environmental Design, Experiential Strategy
A mood board
and then some.
Capital One Cafés blur the line between banking and coffee culture. That fusion became the foundation of this concept—developed to inspire an external agency’s summer campaign.
For Capital One’s summer campaign, the goal was to bring that dual identity into a single world. It needed to feel playful, immersive, and full of joy. Not just branded décor, but a sensory shift. Something that would surprise people, make them smile, and stick with them.
One visual kept looping in my head: Scrooge McDuck from Ducktales diving headfirst into his vault of gold coins. The theme song. The pure joy of it. That grumpy old duck, giggling and flailing around in piles of money like it was the best day of his life.
That image became the spark. But instead of leaning into the capitalistic side of it, I stripped it back. What if the vault was reimagined as a summer escape? Still nostalgic. Still iconic. But flipped into something joyful, human, and lighthearted.
I developed multiple concept directions for each major touchpoint in the space, from analog interactions to digital moments. Every idea was rooted in the same world, visually connected and designed to create a sense of joy, play, and surprise.
The intent was to fully transform the café into an immersive brand experience. Each execution invited customers to engage, learn, smile, and walk away with something memorable. It was about creating a space that felt cohesive, expressive, and uniquely Capital One. All while giving the agency a strong foundation to build from.